When AI generates images, pages, and copy across your org, “on brand” cannot be a thing each person remembers. The brand profile is the single source of truth for how your org looks and sounds—one per organization, managed by admins.
What it holds
Identity (name, tagline, one-liner), logo variants for each surface, a palette with semantic roles so agents apply the right color for the right job, typography, a voice with tone and example copy, imagery references, hard guidelines agents treat as constraints, and industry and audience context that tunes the copy.
It flows into every surface
Designer reads it for every page. Image Studio reads it to keep generations on-palette. Outbound copy reads it for voice. One profile, applied consistently—so brand is enforced by the system, not by reminders.
Admins manage it; members view it read-only. See Workspace.